Write down all the objections to a sale you have ever come across. Look at your website. Do you address these objections? Your website is effectively another sales person. The more objections you overcome, the more leads you will generate. Waiting for your Cat to Bark is great book on this subject.

The biggest objection to overcome is, why should I use you when there are thousands of agents out there doing a similar thing? Make this obvious on your homepage and if you can in your page titles.

Appearances can be deceptive. I know a multi-millionaire who chose a well known overseas agent because they had an impressive website. As it turned out, he chose poorly, but there’s a lesson in this. Invest in web design and look professional to build trust and generate leads.

Get someone to advise you on SEO BEFORE you build your website. Building your site incorrectly can severely inhibit your ability to rank on Google.

Read Don’t Make Me Think before you next design your website. It will take about an hour and applying the lessons should radically improve your conversion rates.

Create hundreds of pages using your database. For example, combine fields like <apartment> and <villa> with words such as <for sale> in the locations you sell in, like <cape verde>. If you do this correctly, you’ll get relevant natural search traffic with very few links. Insist on your web design company doing this as part of the price.

If you are serous about targeting new markets, invest in translation services and technology.

Global Edge Marketing LTD, UK